Pink in the Wild

Project type
Commercial Spaces, Interiors, Renovations
Location
Zagreb, Croatia
Year
2025
Status
Built
Area
80 m²
Authors
NineHertz
Interior of the Biljke.Plants shop in Zagreb with an illuminated glass-block counter and a pink staircase

The interior design project for Biljke.Plants began with a clear shared vision and an immediate understanding with the client. The interior was conceived as a backdrop and decorative layer for the main feature of the space—the plants themselves. This relationship informed a restrained colour palette punctuated by a strong pink accent.

The existing space was naturally divided into two distinct zones, and the challenge was to connect them into a single experience. The pink floor became both a linking element and a clear route through the space: it draws visitors in, guides them further, and suggests that something else is happening beyond the first zone. The remaining surfaces were designed through a dynamic relationship between fullness and emptiness—between controlled chaos and precisely organised display. The display system extends along the perimeter and uses the full height of the space, accommodating a large number of plants and products while leaving the centre open and flexible for workshops and events.

Retail, display, storage, and the daily maintenance of the plants are brought together within a functional whole that retains clarity and a distinctive identity despite the volume of content.

Key Client Requirements

  • Easy-to-maintain materials
  • Maximum product display capacity
  • Space for workshops and events
  • Storage space
  • Minimalist appearance
  • Flexible layout
  • Regular watering of all plants in the display area

Key Challenges

Challenge cards — on desktop you can drag them with a mouse or finger.

001

Short design and construction timeline

002

Combining retail and workshop functions

003

Level differences within the space

004

Drawing customers to the upper floor and into both the front and rear areas

005

Maintaining a refined interior despite the large volume of products and using the full height for display

006

Separating clean and dirty zones

007

Coordinating contractors within a short construction period

008

Allocating the budget between building works and loose furnishings

009

Perimeter-only displays and zoning different product categories

Moodboard

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Design development

Initial concept

Initial sketch of the spatial concept.

Pink in the Wild — phase B: the base spatial concept in grey tones, with a Japanese maple and a glass-block counter.

Floor plan

Floor plan of the Biljke.Plants shop in Zagreb with the layout of the sales area, workshop and storage

Design solution